Forthcoming chapter ‘All change please: your museum and audiences online’

A quick post because I’m excited to see the book come together: ‘Museums Forward: social media, broadcasting and the web‘ is edited by Gregory Chamberlain and will be published in March 2011.  My chapter is called ‘All change please: your museum and audiences online’.

From the blurb: “In this new ground-breaking book leading innovators from both sides of the Atlantic explore how museums can create an effective social media strategy to engage with new and existing audiences.”